The future won’t rebuild itself.

We help leadership teams speed up AI adoption by changing how they lead, sharpening their teams’ judgement and building faster together.

Book a discovery call Explore the Rebuilder

Building got easier.
Knowing what to rebuild didn’t.

Leader

“I go fast, but my team isn’t following”
How we help
Faster behaviour change and clearer systems for decision making.
The outcome
Building together.

Team

“We build, but impact and revenue don’t move”
How we help
Train for taste, calibrate judgement and improve decision architecture.
The outcome
Better decisions. Better bets.

Organisation

“Decisions are too slow and we keep relearning the same lessons”
How we help
Decision architecture, decision briefs and capability training.
The outcome
Increase learning velocity.
Ways to work with us

Start where
your team is.

Ideas & playbook

AI Leadership

The future won’t rebuild itself. Explore the Rebuilder identity, capabilities, ways of working and practical playbook, plus the three essays.

Explore the Rebuilder
3 hours · Your team

Leadership Workshops

It starts with the leader. Time to evolve your habits. This three-hour workshop helps your team make clearer decisions, challenge assumptions and learn from results, with AI supporting the process.

Explore the workshop
A couple of weeks

Coaching

Inside your decision meetings, we help improve team judgement and change ways of working fast. We only need a couple of weeks.

Book a discovery call
1–2 days · Build together

Hackathon

We’ve organised 10+ hackathons. We organise and facilitate one or two days where your team builds real prototypes and workflows with Claude Code, MCP and APIs.

Book a discovery call
30–60 minute keynote

Speaking/Keynote

The Rebuilder, AI leadership and GTM, tailored to your industry and audience. Inspiration for conferences, leadership offsites and company town halls.

Book a discovery call
3–6 months · Your company

Rebuild Program

A guided program to rebuild your business model, workflows and ways of deciding. Practical workshops, building and coaching with your leadership team.

Explore the program
The way we work

Build. Judge. Align.

Build for signal.

Build to find out, not to fall in love.

Improve the team's judgement.

Better decisions: kill, scale or keep, on evidence.

Learn faster together.

Align on what is true, so decisions travel without coming back.

About Us

Built on practice.
Open to challenge.

Peter combines his experience in digital growth, leadership and organisational change with a network of experts, working with startups, scaleups and larger organisations.

Peter van Sabben
Founder, Rebuilders.ai

Peter van Sabben

Peter co-founded Growth Tribe and trained 38,000 people from 900 organisations and helped more than 250 companies develop their growth and GTM strategies. He brings experience building teams and scaling digital learning to help leaders turn experimentation into organisational change.

A network of experts.

Peter brings in experts from his network to match your challenge, combining leadership, building and organisational change.

  • Practitioners
  • Builders
  • Forward-deployed engineers
  • Change makers

Build. Judge. Align.Turn faster learning into growth.

We help leadership teams speed up AI adoption by changing how they lead, sharpening their teams’ judgement and building faster together.

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