The Rebuild Program

Rebuild your company for the AI era.
With your leadership team doing the work.

A guided program to rebuild your business model, workflows and ways of deciding. From the first honest diagnosis to a company that runs the new way.

Explore your route Let’s talk

Rebuild at the Edges

An AI-native core team and a digital twin, reporting to the CEO, beside the running company.

  1. The current organisation keeps running. CURRENTORGANISATION

    01 The Mothership runs

  2. A small AI-native digital twin starts beside the current organisation. CURRENTORGANISATION DIGITALTWIN

    02 The Twin spawns

  3. Watch this step! Workflows migrate from the current organisation into the growing edge. EDGE

    03 Workflows migrate

  4. The edge becomes the new AI-native organisation as the old organisation shrinks. New AI-nativeorganisation

    04 The Edge takes over

Swipe to view all four steps

02 / Before we start

Start with what’s true.

The three intake questions Before we start

01 What does the team do under stress?
02 Is there a mandate to change?

Can this team decide to rebuild and make it happen?

03 One or two bad quarters?

Available capacity changes the pace and scope of the route.

Two scans, one starting point Weeks 0–2

01

AI maturity scan

Rank workflows by handoffs and elapsed time versus touch time. Map the tools already in use.

Which starting point looks familiar?
02

Leadership scan

Nine capabilities, evidenced in real decisions. Plus the Decision Trace: who decided the last three calls, and who found out late?

For this archetype, train firstAlignment

Inviting dissent, decision briefing and reading the room.

Explore a possible starting routeOne at a time

A · Start by locating where value is leaving.

See this route

This explorer illustrates the choices. Your completed intake and scans determine the route, entry point and scope; earlier gates still need evidence.

03 / The roadmap

Three routes.
Four shared gates.

Same destination. A different way to get there.
Choose a route to see how the work moves.

AUnsure what is threatened
EstablishWeeks 0–4
ProveMonths 1–3
MigrateMonths 3–9
NormaliseMonth 9 onwards
Three routes through four shared evidence gatesAll at once rebuilds the core together. One at a time migrates workflow by workflow. Build beside creates an AI-native twin that must reconnect. All routes move through Establish, Prove, Migrate and Normalise. ALL AT ONCE ONE AT A TIME BUILD BESIDE STABILISE FIRST A G1 G2 G3 G4 ONECOMPANY
Swipe the map to follow the full route
The default for most mid-market companies

One at a time

Rebuild workflow by workflow inside the running business. Prove one bundle, migrate it, and switch the old version off before moving on.

ProveProbes run in the first connected bundle.

MigrateConvert one workflow at a time. Each has a switch-off date.

A bounded first move, with the company still running.

Every gate is evidence-led. One failed condition holds the phase.

04 / Inside the program

Real work. Every week.

Leadership runs through five workstreams.
Open an activity to see what you do and leave with.

The engagement and the company’s roadmap are different clocks.

We work with the leadership team for an initial three months, with support scoped up to six. Migration can continue through month nine; normalisation is owned by your team, with remeasurement at G4.

05 / What changes

A different company.
Evidence you can see.

Fewer

Decisions routed through the CEO

More decisions close to the work, within clear boundaries.

Faster

Decision latency

Time from a question raised to a decision made and communicated to humans and AI.

100% target

Prediction coverage

Share of significant bets with a written prediction before the build.

Closer

Calibration Judgement

Compare predictions with outcomes. Update beliefs and how you decide.

Evidence

Kill rate

Share of bets stopped on evidence.

06 / Why rebuild

100x performance.

Work with high-judgement, AI-native operators and smaller teams.

Top 20%

Reduce headcount and remove middle management layers.

50%–70%

Increase revenue per employee.

$100k–100m

07 / Work together

A real rebuild.
With you in the room.

Peter van Sabben
Program lead

Peter van Sabben

Peter has successfully rebuilt Growth Tribe twice and helped several startups rebuild their organisations. He has led several transformation and innovation programs. As a practitioner, he helps leaders create a sense of urgency, foster a culture of rapid experimentation, manage a portfolio of bets, strengthen digital and AI leadership, and embed lasting behaviour change.

He works with a network of practitioners, builders, forward-deployed engineers and change makers, bringing in the expertise your rebuild needs.

LinkedIn ↗X / @sabben ↗The thinking behind the program ↗

Leaders learn to build hands-on before they ask anyone else to.

The Rebuild Program
Price On Requestprogram investment
  • Three intake questions and two scans
  • A route and entry point matched to your company
  • Workshops, practical building and coaching
  • Five workstreams and four evidence gates
  • A baseline, a handover and remeasurement

Start with a conversation about the company, the mandate and what needs to change. We agree the scope and engagement after the intake.

Discuss your rebuild

Build. Judge. Align.
Turn faster learning into growth.